We're busy. That's part of it. So our marketing tends to stay on the back burner. Just as importantly, we don't have convenient tools to make important marketing touches happen.

The result is up-down, stop-go marketing rather than the kind of consistent, well-planned programs that can make a big difference to our sales and the bottom line.

For larger organizations, the challenge is micro-communication: providing selling and relationship building tools for client-facing personnel; or generating swift, effective communication to support events and employee centered programs.